http://lincintegrated.com Advertising and marketing consulting firm in Perth, Western Australia Thu, 03 May 2012 01:46:48 +0000 http://backend.userland.com/rss092 en John’s marketing blog]]> http://lincintegrated.com/blog/innovation/ Inform. Educate. Inspire. Go to Linc Ignite]]> http://lincintegrated.com/blog/linc-ignite/ Client Cedar Woods Melbourne Brief Branding and marketing collaterals for a new estate development What was done Visual branding and communication strategy, signage, brochures, stationery, and website      ]]> http://lincintegrated.com/blog/banbury-village/ Client Cedar Woods Melbourne Brief Establish visual branding for Cedar Woods Melbourne’s new project Williams Landing What was done Signage, all collateral materials, website and media planning Visit the williams landing website]]> http://lincintegrated.com/blog/williams-landing-livery-signage-and-press-ad/ Client Qube Property What was done Public engagement strategy, online banner advertising, website development, signage, and marketing materials. Visit qube’s centro north project website]]> http://lincintegrated.com/blog/qubes-centro-north-project/ Why is creativity vital? What can it add to a brand? Creativity is never the end goal. Rather, it is the means of achieving one of two critical objectives: Firstly, creating the vital cut-through to gain attention in a cluttered environment, and Secondly, to consistently add value by establishing and reinforcing branding. There is no [...]]]> http://lincintegrated.com/blog/creative-philosophy/ Client Shire of Dandaragan Brief Promote the new road and increase awareness of the region What was done Public engagement strategy, public relations, social media, photographic competition, online banner advertising, website development, TV commercial. Visit the Indian Ocean Drive website.]]> http://lincintegrated.com/blog/indian-ocean-drive/ Increasingly, businesses are recognising the importance of sustainability or sustainable business practices in helping to differentiate a product, service or brand. Over the next few years however, sustainability and sustainable business practices will rapidly become a consumer expectation. It is important that all businesses embrace the principles of sustainability and determine how these principles can [...]]]> http://lincintegrated.com/blog/sustainability-marketing/ For the team at Linc, there is only one rule “do whatever it takes to ensure the client achieves their potential”. Beyond this, there are no rules. In obeying this rule, we focus on two things above all else: ƒBehaviour management Value management Behaviour management is all about getting an individual or group of individuals [...]]]> http://lincintegrated.com/blog/ethos/ Client Cafe Niko Brief Develop a visual branding. What was done Creative concept followed by new visual branding, signage, banners, and merchandise design.]]> http://lincintegrated.com/blog/niko/