John’s marketing blog

Client

Cedar Woods Melbourne

Brief

Branding and marketing collaterals for a new estate development

What was done

Visual branding and communication strategy, signage, brochures, stationery, and website

Client

Cedar Woods Melbourne

Brief

Establish visual branding for Cedar Woods Melbourne’s new project Williams Landing

What was done

Signage, all collateral materials, website and media planning

Visit the williams landing website

Client

Qube Property

What was done

Public engagement strategy, online banner advertising, website development, signage, and marketing materials.

Visit qube’s centro north project website

For the team at Linc, there is only one rule “do whatever it takes to ensure the client achieves their potential”. Beyond this, there are no rules.

In obeying this rule, we focus on two things above all else:

• ƒBehaviour management
• Value management

Behaviour management is all about getting an individual or group of individuals to do something for the first time, the last time, more often or less often.

Most often it is about driving qualified inquiry.

Value management is all about building the perception of value and broadly building an individual or group of individuals perceptions of the value of a brand.

More often then not, it is about encouraging purchasers to pay the highest possible price for a product or service.

Addressing behaviour and value management requires a combination of strategy and creativity.

Client

Shire of Dandaragan

Brief

Promote the new road and increase awareness of the region

What was done

Public engagement strategy, public relations, social media, photographic competition, online banner advertising, website development, TV commercial.

Visit the Indian Ocean Drive website.

Increasingly, businesses are recognising the importance of sustainability or sustainable business practices in helping to differentiate a product, service or brand.

Over the next few years however, sustainability and sustainable business practices will rapidly become a consumer expectation.

It is important that all businesses embrace the principles of sustainability and determine how these principles can be woven into their brand and their product or service offering. Further, it is essential that this issue is addressed in a credible manner and a way that avoids the perils of ‘greenwashing’.

Linc works with clients to develop brands which can and do convey sustainable, ethical and green principles in a way that maximises market acceptance, provides a clear differentiator and lays a foundation for capitalising on growing consumer expectations.

This involves addressing all aspects of marketing including the product, how it is distributed, the value it delivers, together with the messages and modes of communication.

Client

Cafe Niko

Brief

Develop a visual branding.

What was done

Creative concept followed by new visual branding, signage, banners, and merchandise design.

The foundation for all effective marketing and communication is effective strategic planning.

The keys to effective strategic planning are:

• Information
• Engagement, and
• Thought

Utilising market research expertise, Linc gathers an accurate, in-depth base of information required to set clear objectives to develop a range of strategic options for review in a workshop environment.

Linc uses the workshop environment to maximise the level of client engagement with a view to ensuring the appropriate level of input and ownership.

A range of processes are utilised to ensure that the reach of the element impacting on the planning process is thoroughly thought through. A thoughtful methodical approach to planning provides for a highly strategic outcome.